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商品編號： 9-404-068 出版日期： 2003/10/20 作者姓名： Polzer, Jeffrey T.;Vargas, Ingrid;Elfenbein, Hillary Anger 商品類別： Other 商品規格： 17p 再版日期： 地域： 產業： 個案年度： 2002 - 2002
商品敘述：
Within a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up company and a fellow classmate to enter the school''s business plan contest. The founders of the company are two internationally accomplished musicians and a 1987 Harvard MBA, all Russian, who are trying to create, produce, and sell a unique computer-based music game. Conflict builds as the team generates a range of ideas about how to market their product, but has trouble agreeing on which ideas to pursue. Henry Tam wrestles with how to fix the problems that have hindered the team''s progress.
涵蓋領域：
Business plans;Interpersonal skills;Collaboration and teams;Marketing strategy;Product development;Organizational culture
相關資料：
, (9-404-079), 30p, by Jeffrey T. Polzer, Hillary Anger Elfenbein
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